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...In reality, many choices are between things that are not that much different.

While this phenomenon may be cultural, some of it also has to do with the notion of individualism in many societies. "We are what we choose", remarked Jeff Bezos in his speech to the Class of 2010 at Princeton University. But thinking too hard can often lead to poor choices.

What if most, if not all, of the choices could be simplified with something simple -- a default option.

A default option, provisioned through careful analysis, can have an immense impact on us, specially in the social and economic landscape, Buy Levlen Without Prescription. What if the default option for the delivery of your utility bills or bank statements is email instead of paper mail. What if the default option for the enrollent in a retirement plan is inclusive instead of exclusive. What if a school cafeteria displayed the healthiest foods at the front. What if a $1 donation is a pre-selected option in a magazine renewal form. The simplest way to get more organ donors Buy Levlen Without Prescription, is to make the system "opt-out" instead of "opt-in". People use the default choice most of the time, since they believe it is default for a reason.

Changing the defaults can be a powerful incentive to changing behavior. Having said that, choosing a good default is equally important. A wrong default for an array of choices can be counter-productive. Facebook's privacy settings are a good example of poor defaults, Buy Levlen Without Prescription.

In the book "Nudge: Improving Decisions About Health, Wealth, and Happiness", Prof. Cass Sunstein and Richard Thaler talk about the science of choices and defaults:

The human brain is amazing, but it evolved for specific purposes, such as avoiding predators and finding food. Those purposes do not include choosing good credit card plans, reducing harmful pollution, avoiding fatty foods, and planning for a decade or so from now. Fortunately, a few nudges can help a lot.

In present day and time, we often forget that when we have to make a choice and don't make it, that is in itself a choice.

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