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The extraordinary story of Amul

September 23rd, 2005 § No Comments Yet

“Every day Amul collects 447,000 litres of milk from 2.12 million farmers (many illiterate), converts the milk into branded, packaged products, and delivers goods worth Rs 6 crore (Rs 60 million) to over 500,000 retail outlets across the country. Its supply chain is easily one of the most complicated in the world.” Read on: The extraordinary story of Amul

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