Guy Kaswasaki writes about his experience in building and launching – Truemors, an online social media site, at a cost of 12k, without any VC backing. And eventually the site receives 260k page views on the first day. Amazing roundup, with four lessons Guy shares: Thereâ€™s really no such thing as bad PR, $12,000 goes a very long way these days, you can work with a team that is thousands of miles away, and life is good for entrepreneurs these days. No entrepreneur can now tell him that they need $1 million, four programmers, and six months to launch this kind of company. So what are we waiting for?